Privacy Policy & GDPR Compliance

Being Better Matters Privacy Policy and GDPR Compliance in a nutshell:
  • We do not profile visitors;
  • We do not display any advertising, and therefore there are no third party advertising cookies;
  • We do not sell personal information to third parties;
  • We use only technical and analytic cookies (Google Analytics);
  • We use subscribers’ information just to distribute our newsletter;
  • We use a double opt-it process to collect subscribers’ data;
  • Subscribers can opt-out at any time;
  • We are committed to do our best to ensure security and privacy of your data, with the resources we have.

The new EU General Data Protection Regulation (GDPR) comes into force on 25 May 2018 and will impact every organization which holds or processes personal data. Being Better Matters is committed to ensuring that your privacy is protected in line with the recent change to legislation associated with the General Data Protection Regulation.
This privacy policy sets out how Being Better Matters collects, store, uses and protects any information that you give Being Better Matters when you use this website.
Being Better Matters may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 20, 2018.

Guest Authors

What data we collect

If you wish to become a Guest Author and fill the related form, we collect the following information:

  • name and surname
  • your short bio
  • your photo
  • your email address
  • website (optional)
  • link to your Linkedin profile (optional)

We use CaptainForm, a WordPress plugin, to capture and store your data.

This information is supplied voluntarily, and its accuracy, completeness, and currency shall be the responsibility of the person who wish to be validated as a Being Better Matters guest author.

What we do with the information we gather

Once you have filled the form, by clicking on the “send email” button you give us the permission to:

  • publish your data in the “Meet the Authors” page of our website when your profile is validated by our Editor Review Board
  • publish your articles (and profile) once you have uploaded them and they are reviewed and approved by our Editor Review Board
  • send you our periodical newsletter

You may opt-out at any time, if you decide to end the collaboration.


What data we collect

If you want to write a comment we collect the following information:

  • Name
  • Email address
  • Your Comment

We use the standard WordPress form to collect and store your data.

This information is supplied voluntarily, and its accuracy, completeness, and currency shall be the responsibility of the person who wish to comment Better Matters articles.

What we do with the information we gather

By clicking on the “submit comment” button you give us the permission to:

  • publish your comment once it has been validated

Your email address won’t be published.

Newsletter Subscribers

What data we collect

If you want to subscribe our newsletter we collect the following information

  • Name and surname
  • Email address

We use Newsletter, a WordPress plugin, to collect and store your data. Please see Newsletter GDPR compliancy

This information is supplied voluntarily, and its accuracy, completeness, and currency shall be the responsibility of the person who wish to receive Being Better Matters newsletters.

What we do with the information we gather

By clicking on the “subscribe” button you sign up to our newsletter and give us the permission to:

  • send you a periodical newsletter

We access this data for the provision of sending out our newsletter and viewing associated statistics.

You may opt-out at any time, if you decide to end the subscription.

People who get in touch with us by sending a direct email

Any personal data you send us by direct email will be stored in our email system, and it will only be used to process your enquiry or request.


Being Better Matters doesn’t use profiling cookies

We automatically collect information:

  • via Google Analytics: this system uses cookies to collect anonymous IP data for monitoring visitor behaviour patterns on our site.
  • via website security software: this software keeps our website safe from hacking attempts by processing anonymous IP data.

Being Better Matters uses ExactMetrics, a WordPress plugin that install Google Analytics on the website and brings Google Analytics reports into the website. Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Being Better Matters has activated the IP anonymization function on the plugin to ensure an anonymized collection of visitors’ IP address. That means that Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA

On behalf of Being Better Matters, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to Being Better Matters. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We will not link IP addresses to anything else personally identifiable.

More information on Being Better Matters Cookie Policy

Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under


Links on Being Better Matters website may connect you to external or third-party websites that are not related to Being Better Matters or under its control. Being Better Matters is not responsible for the content of external or third party websites that may be accessible or displayed through external links on the website. The presence of these external links does not represent our endorsement of the views or content of these third party websites. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. we are not responsible for the linked websites’ content, any use of the websites, or the privacy practices of the websites. Navigating to external websites through links on our website is done at the sole your risk, and Being Better Matters expressly disclaims any liability for the privacy practices or any content that appears on any external site.


At any time, you may choose to stop receiving our newsletter by following the unsubscribe instructions included in the newsletter itself. We will cancel your name, surname and email address in our mailing list.

At any time, you may choose to end your collaboration as Guest Author. If you want us to cancel your short bio and the articles you wrote, send an email at with “Cancel my articles and bio” in the object . We will cancel everything related with you.

If you want to rectify, correct, amend personal information you voluntarily provided to us, please send an email at



We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Data about Authors, Commenters, and Newsletter Subscribers are stored in the servers of our Hosting Service Provider Register S.p.A., where Being Better Matters website is hosted.

We are waiting to receive Data Processing Agreements made by our providers.



If you have any questions or comments about this Privacy Policy and GDPR Compliance, Being Better Matters’ privacy practices you may email us at